The two areas of our expertise: The youth segment and Community management

Value proposition: Help our partners initiate and maintain a meaningful and long-term relationshio with the youth demographic

Strategic consulting and Product design
  • A comprehensive study based on assets, constraints, objectives, over 1 month
  • A workshop-based methodology: Marketing, Product, Animation, Moderation, Technical, Business
  • Deliverables = Community Tool-kit: product and back-office specifications and story boards, moderation charter, animation policy, business plan, graphical charter, launch and media plan

Partnerships and event management
  • Leverage your assets (brand values, brand partnerships/Sponsorships, brand events etc.) or incorporate other brands and contents to animate and enrich your community
  • Organise partnerships for visibility against gifts and contents
  • Conception and full management of VIP Chats, Blog animations, Contests etc.

CRM and Database animation

Creation, deployment & impact analysis of customized direct marketing campaigns and notification systems:
  • Targeted newsletters
  • Mobile direct marketing campaigns (SMS/MMS/WAP Push)
  • Definition and implementation of Loyalty Programs
  • Welcome Tunnel
  • Loyalty Tunnel
  • Reactivation Tunnel
Automated animation: intelligent member matching, top/last items, content display based on ratings and profiles, etc.
Security and Content Screening
  • Definition of moderation guidelines and acceptance criteria based on your brand values, constraints and on the service positionning
  • Automated moderation based on intelligent and regularly upgraded hotlists
  • Manual moderation: 24/7, before or after publication, content processed within contractual timeframe, alert management etc.
  • Definition and implementation of disclaimers, editorials, alert mechanisms etc..


Editorial animation and Customer Support
  • Editorial animation: editorial content and updates based on "bibles"
  • Customer Support: FAQ definition and updates, end-user request managements, level 1 customer support management