SFR MMS Page

The Context:

• Strong positioning in multimedia arena
• Strong brand
• Established service offerings (community, WAP portals, etc.)

The Challenge:

• How to boost MMS usage amongst equipped subscribers ?

The Response:

• An innovative WEB and PML service allowing users to send MMS to a "millions page" and vote on each others submissions - Seamless experience across MMS, WAP and WEB - Fully-moderated and secure - Extremely intuitive interface & functionality

Fully managed by Avedya (design, development, customization, hosting, maintenance, animation, moderation, marketing support)

The Result:

• Operation active for several months
• Significant number of MMSes generated
• "Buzz-worthy" service highly appreciated by subscribers and media.

Orange Zap zone

The Context:

• Largest operator in France
• Significant < 18 base
• Strong brand
• Established service offerings (community, WAP portals, etc.)

The Challenge:

• How to build a cost-effective, long termrelationship with the notoriously fickle youth Pseudo ... Pseudo ...demographic?

The Response:

• A fully-branded, multi-access (WAP, WEB, SMS, MMS, OML) community portal coupled with a tariff offer that becomes the default teen choice:
  - Wide range of services (blogs, chat, tof,..)
  - Strong animation program (Events, contests,..)
  - Incentives (billing, reduced tariffs, giveaways)
  - Secure environment (policy, moderation,..)

Fully managed by Avedya (design, development, customization, hosting, maintenance, animation, moderation, marketing support)

The Result:

• Significant ARPU increase in base
• Several hundred thousand, highly qualified members
• Increase in customer loyalty, frequency of use

AOL Chat

The Context:

• Large ISP seeking to go mobile
• Online billing model
• Strong brand & marketing power
• Minimal existing presence on mobiles

The Challenge:

• How to monetize via WEB and mobiles AOL's existing audience?

The Response:

• A fully-branded, multi-access speed-dating and chat service accessible via operator portals and web complete with SMS alerts and MMS functionality.
  - Present on all operator portals in France
  - Integration with AOL billing and portal
  - In-built loyalty and animation schemes

Fully managed by Avedya (design, development, customization, hosting, maintenance, animation, moderation, marketing support)

The Result:

• Significant generator of mobile revenues for AOL
• Traffic/revenues increasing steadily each month
• Significant generator of web subscription revenues

Orange Blog

The Context:

• Largest operator in France
• Strong brand
• Established service offerings (community, WAP portals, etc.)

The Challenge:

• To boost data traffic and MMS usage as well as increase loyalty by offering innovative 3G and multimedia services.

The Response:

• A fully-branded, multi-access (WAP, WEB, SMS, MMS, OML) 3G blogging service for Wanadoo and Orange subscribers:
  - Fully functional blogging service
  - In-built loyalty/CRM schemes
  - Full 3G and video capabilities (encoding, streaming, ..)
  - Full integration with Orange (billing, video, SSO, customer service, back-office)

Fully managed by Avedya

The Result:

• Significant ARPU increase, much higher use of video and MMS than average subscriber.
• Several hundred thousand highly qualified members
• Increase in customer loyalty, freq of data use

MyNRJ

The Context:

• France's #1 radio, leading European presence
• Youth audience
• Strong brand
• Recently launched MVNO

The Challenge:

• To help NRJ achieve it's objective of developing a significant online presence and migrating it's audience towards their online properties.

The Response:

• A fully-branded community portal similar to youtube and myspace:
  - Wide range of services (blogs, chat, tof,..)
  - My media and video editing/sharing functionality
  - Features to promote stars and excl. content
  - Secure environment (policy, moderation,..)

Fully managed by Avedya (design, development, customization, hosting, maintenance, animation, moderation, marketing support)

The Result:

• Launched in September 2007