Community is at the heart of Avedya's approach to building a lasting relationship with the youth
demographic. By defining, creating and managing appropriate community environments for its partners,
Avedya allows them to truly build a durable, trust-based and interactive relationship with their youth
clients.
To date, Avedya staff has been involved in the creation and operation of several major multi-access
communities in several different countries and for some of the major brands in the world. Our community-based
approach to capturing youth audiences has been proven in varied contexts, ranging from communities designed
to promote non-smoking to communities designed to strengthen the relationship between mobile operators and
their teen subscribers.
At the heart of Avedya's approach to communities is the philosophy of next generation communities. Where
first generation communities served the basic purposes of rapid recruitment, increase of revenues and the
acquiring of market share, next generation communities are defined by the large breadth of services they
offer, the level of integration between those services and the intelligent back-office and CRM mechanisms
used to operate those services. Going beyond the basic goals, next generation communities allow operators,
MVNOs and ISPs to benefit from the full range of advantages that community can offer :
- Developing data traffic (SMS, WAP, MMS).
- Compensate/equalize high acquisition costs. With 80% of the traffic generated by only 20% of members, growth potential relies heavily on loyalty-building, animation and increase of average traffic per user.
- Ensure coherence of user experience and cross-marketing of services by creating an integrated community where information, preferences and data are shared across services.
- Reduce operational costs by de-corelating animation/moderation costs from traffic growth via systematic automation of low added-value tasks.
- Reduce member acquisition costs via the usage of viral marketing tools.
Avedya offers end-to-end, turnkey solutions encompassing all parts of the value chain:
- Service customization, deployment and management
- Hosting, Maintenance and Technical support
- Animation and Events Management
- 24/7 Moderation and Policy Development
- Marketing and Promotion
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