Next generation Community Portals provide mobile operators, MVNOs and ISPs with compelling, highly effective offers to increase ARPU and loyalty of their subscribers. In the traditional service offering, the end-user is greeted by a series of disjoint services with little or no integration between them.
In many
cases, an end-user is obliged to create several identities with different names and re-enter the same personal
data several times in order to use the services. A message received on one service is not necessarily relayed
on via another service and keeping track of buddies or friends across services is almost impossible. From the
provider perspective, not only do huge inefficiencies and redundancies exist in service management, animation,
technology and reporting but strategic opportunities such as the ability to have a global view on end-user
activity are not capitalized upon. This end-user incoherence combined with service management inefficiency
consistently translates into a loss of revenue and an increase in end-user frustration that hampers the long
term adoption and usage of multimedia services.
Next Generation Community Portals, pioneered by Avedya, offer providers an alternative to this situation
by tightly weaving together a wide range of integrated services and focusing on ease of use. Typically,
a next generation community portal will have:
A robust and detailed user profile including preferences, settings, interests, demographics information and security settings that is shared across a wide range of services.
A wide and diverse range of services including blogs, chat, instant messaging, photo albums, top or flop, ring-tones and logos, games, contests, match-making & dating, ...
A common, shared set of tools for users: buddy lists, black lists, hot lists, viral marketing tools, ...
A unified set of tools for service management that greatly reduces costs: highly-configurable moderation tools, animation tools, centralized statistics reporting across services, centralized customer support tools, centralized technical monitoring tools, centralized marketing tools, centralized CRM and data-mining, ...
Coherent look & feel across services
Coherent user experience across platforms (WAP, SMS, MMS, WEB, Smart Phones, J2ME, ...) optimised for existing business model constraints
Centralized technology infrastructure with modular presentation, connectivity and logic components shared across services (e.g., device management, geo-localization, SMSC/MMSC connectivity, billing integration, ...)
With lower costs associated with service management and technology and an infinitely superior user experience,
next generation community portals position operators, MVNOs, ISPs to drastically improve their competitive edge
in the services game. Avedya's R&D team continues to make advances in this approach, actively engaging in projects
that continue to further the level of accessibility and integration and to facilitate the most fluid end-user
experience possible (e.g., Symbian Skin)
Adidas : Avedya found a smart way to boost POS traffic. more
